Shu Cui's Rosemoo Office: A Harmony of Nature and Design

Chinese Designer Shu Cui Transforms Office Space with Natural Elements

Shu Cui's inspiration for the Rosemoo Office design stems from the natural charm of Chinese culture and the brand's motto, "Made for the natural you." This philosophy is reflected in the design's emphasis on nature, truth, and modesty, creating an environment that resonates with the brand's customers.

The Rosemoo Office stands out for its unique placement strategy, which uses a café with a 45-degree change as the central area. This creative approach to interior design is complemented by the use of bamboo to compartmentalize the 3000-meter square office into various functional zones. This innovative use of natural materials not only enhances the aesthetic appeal of the space but also serves a practical purpose.

The realization of this design was achieved using three main materials: tortoise-shell bamboo, concrete, and wood. Shu Cui's approach to design goes beyond mere aesthetics; it aims to create spaces that are comfortable, quiet, and convey a sense of beauty. The designer believes that the relationship between art and space is akin to that between music and a dancer, each enriching the other.

Shu Cui's design for the Rosemoo Office also emphasizes the importance of interaction within the space. The central zone functions as both a café and main lobby, facilitating communication between people. This design creates a sense of loss in time and space, fostering a paradise-like perception for visitors and emphasizing the importance of a naturalistic feeling over the imitation of nature.

The Rosemoo Office design was completed in 2015 and is located in the Hua-Shan Cultural Park, Dongcheng District, Beijing, China. It has been recognized with a Silver A' Interior Space, Retail and Exhibition Design Award in 2017, a testament to its outstanding expertise and innovation.

In conclusion, Shu Cui's design for the Rosemoo Office is a masterful blend of natural elements, innovative design strategies, and a deep understanding of the brand's philosophy. It serves as a shining example of how interior design can transform a workspace into a harmonious and functional environment that resonates with its users.